nudes-des-artiste in topic Vintage
Danni Ashe made herself quite wealthy based on her brains and looks. This is from an interview she did for PBS’s Frontline before she sold Danni’s Hard Drive and retired several years ago:
Ashe is founder and CEO of Danni’s Hard Drive, regarded as one of the most popular porn sites on the Internet. Her site offers only softcore pornography and does not feature any female-male sex. Here, Ashe discusses her audience, what she offers them, and how she is planning for even further growth in her business, which she expected to make $8 million last year. This interview was conducted in May 2001.
And you were not personally intimidated by the technology of the Internet? What [year]?
Late ‘94, early '95. … Well, I was very computer literate, and yes I was new to the Internet, but I was so fascinated by it and I was so intrigued, that I was just driven to figure out whatever I needed to figure out. And so every step of the way, if I wanted to do something, I would just pour myself into it until I figured out how to do it.
So you’re a geek inside.
I’m a bit of a geek yeah, I’m a geek with big breasts. (laughter) …
Who is coming to Danni’s Hard Drive?
I think that the average visitor to Danni’s Hard Drive is someone who is more of a fan, someone who’s generally interested in knowing about the women that they have fantasies about, wanting to have a more well-rounded fantasy, a little more reality in the information. … And how I’ve managed to do that is by creating a place that people will want to visit again and again and tell their friends about. And I do a lot of publicity, and that’s how I make Danni’s Hard Drive a large destination that a lot of people go to.
The vast majority of the adult Internet business uses different methods to drive traffic to their websites. It becomes much more of a buying and selling of traffic, of content. It’s very much a numbers game. It’s all about moving that traffic around – which initially, I think, was a brilliant idea. You don’t see big mainstream corporations agreeing to trade traffic with each other, to share customers with each other. In the adult space you do see that quite a bit. …
Can you explain that?
… Essentially what happens is an adult website will buy a thousand visitors, for instance. Of those thousand, maybe two or three will subscribe, so the 998 people who don’t subscribe, they’ll say, “Hey, I’m going to sell 'em to the next guy.” The next guy will buy the 998 visitors, and then maybe one or two will subscribe. And so people just keep getting moved around. And, you know, the initial philosophy was, “Hey, you know, maybe this guy doesn’t like my website, but he might like this other person’s website, so let’s give them more choices.” But it’s gotten to the point now where people are getting moved around and bought and sold too much. …
So explain Danni’s Hard Drive to me.
… When you come to Danni’s Hard Drive you’ll find a lot of things. We post a lot of regular content: picture of the week, model of the day, we have news features, the joke of the week. You can preview e-zines, read through all of the model biographies, read my FAQ and biography. You can see sample photos, we do parodies and fun little features. But what you’ll quickly find is that the model’s directory is at the center of the site. It’s at the center of the file structure. Everything comes and goes from the model pages, everything.
How much money, how big a success over the last few years?
… Last year Danni’s Hard Drive made $6.5 million. This year we expect to make $8 million. We now employ 45 people, and the business continues to grow and expand. … Over the years, we’ve had to develop a lot of technology to support the business of Danni’s Hard Drive – streaming video technology, hosting technologies, credit card scrubbing technologies, processing, customer service. And all of these things are now working so well that they have value to other companies, and we’re beginning to market those technologies to other companies. And that’s actually the largest area of growth in our business right now.
And the other area that we’re moving into is taking the Danni brand, which is probably the only pure adult Internet brand in the space, and moving it to other forms of media. We’re doing a video and DVD line, I’m writing a book, we’re talking about doing a magazine, doing cable and pay-per-view shows. So I’m trying to sort of expand in some more traditional forms of media...
#danniashe #bigtits #cleavage
Ashe is founder and CEO of Danni’s Hard Drive, regarded as one of the most popular porn sites on the Internet. Her site offers only softcore pornography and does not feature any female-male sex. Here, Ashe discusses her audience, what she offers them, and how she is planning for even further growth in her business, which she expected to make $8 million last year. This interview was conducted in May 2001.
And you were not personally intimidated by the technology of the Internet? What [year]?
Late ‘94, early '95. … Well, I was very computer literate, and yes I was new to the Internet, but I was so fascinated by it and I was so intrigued, that I was just driven to figure out whatever I needed to figure out. And so every step of the way, if I wanted to do something, I would just pour myself into it until I figured out how to do it.
So you’re a geek inside.
I’m a bit of a geek yeah, I’m a geek with big breasts. (laughter) …
Who is coming to Danni’s Hard Drive?
I think that the average visitor to Danni’s Hard Drive is someone who is more of a fan, someone who’s generally interested in knowing about the women that they have fantasies about, wanting to have a more well-rounded fantasy, a little more reality in the information. … And how I’ve managed to do that is by creating a place that people will want to visit again and again and tell their friends about. And I do a lot of publicity, and that’s how I make Danni’s Hard Drive a large destination that a lot of people go to.
The vast majority of the adult Internet business uses different methods to drive traffic to their websites. It becomes much more of a buying and selling of traffic, of content. It’s very much a numbers game. It’s all about moving that traffic around – which initially, I think, was a brilliant idea. You don’t see big mainstream corporations agreeing to trade traffic with each other, to share customers with each other. In the adult space you do see that quite a bit. …
Can you explain that?
… Essentially what happens is an adult website will buy a thousand visitors, for instance. Of those thousand, maybe two or three will subscribe, so the 998 people who don’t subscribe, they’ll say, “Hey, I’m going to sell 'em to the next guy.” The next guy will buy the 998 visitors, and then maybe one or two will subscribe. And so people just keep getting moved around. And, you know, the initial philosophy was, “Hey, you know, maybe this guy doesn’t like my website, but he might like this other person’s website, so let’s give them more choices.” But it’s gotten to the point now where people are getting moved around and bought and sold too much. …
So explain Danni’s Hard Drive to me.
… When you come to Danni’s Hard Drive you’ll find a lot of things. We post a lot of regular content: picture of the week, model of the day, we have news features, the joke of the week. You can preview e-zines, read through all of the model biographies, read my FAQ and biography. You can see sample photos, we do parodies and fun little features. But what you’ll quickly find is that the model’s directory is at the center of the site. It’s at the center of the file structure. Everything comes and goes from the model pages, everything.
How much money, how big a success over the last few years?
… Last year Danni’s Hard Drive made $6.5 million. This year we expect to make $8 million. We now employ 45 people, and the business continues to grow and expand. … Over the years, we’ve had to develop a lot of technology to support the business of Danni’s Hard Drive – streaming video technology, hosting technologies, credit card scrubbing technologies, processing, customer service. And all of these things are now working so well that they have value to other companies, and we’re beginning to market those technologies to other companies. And that’s actually the largest area of growth in our business right now.
And the other area that we’re moving into is taking the Danni brand, which is probably the only pure adult Internet brand in the space, and moving it to other forms of media. We’re doing a video and DVD line, I’m writing a book, we’re talking about doing a magazine, doing cable and pay-per-view shows. So I’m trying to sort of expand in some more traditional forms of media...
#danniashe #bigtits #cleavage
